WOODEN ROBOT

Marketing & Communications Director
February 2020 - Present

Lead all marketing and communication initiatives, including strategic planning, public relations, social media, and branding, to enhance brand visibility and drive revenue growth.

• Career highlight: Increasing yearly sales numbers by 80%, expanding brand recognition nationally, and growing Wooden Robot’s social media presence by 50%.

• Serve as media liaison and manage internal/external communications, social media team, and audience engagement strategies.

• Optimize website development, SEO, and sales channels, boosting web traffic and search engine rankings within a defined marketing budget.

• Leverage data analysis to increase sales and enhance campaign results, providing insights through monthly stakeholder reports and quarterly investor updates.

• Maintain brand identity by designing marketing materials, event flyers, packaging labels, merchandise, and promotional items, ensuring consistent storytelling.

• Manage community-based philanthropic efforts; increasing participation by 29.5% and raising over $7.3K for the South End Shuffle 5k and Mile Run from 2021-2023.

Jacki Marie

Strategic Communications & Branding Consultant
September 2018 - April 2022

Designed and launched comprehensive marketing strategies, PR plans, and training programs for campaign execution to drive ROI, customer engagement, and sales for D2C brands.

• Mentored individuals using goal-oriented project management practices to foster a collaborative environment, support development, and accountability.

• Utilized exceptional problem-solving skills that led teams in end-to-end campaigns while creating and implementing cohesive branding initiatives across all channels.

• Defined innovative solutions to improve outreach and recommended strategic storytelling for clients to maximize brand impact and excel against competitors.

SPARK Strategic Ideas

Public Relations Manager & Account Executive
November 2016 - February 2020

Independently managed full project lifecycle public relations, with large-scale media and influencer events for business growth, brand awareness, and delivering client value.

• Career highlight: NBA All-Star 2019 Experience- earned over 1,300 broadcast, print, online, and social media placements locally, regionally, and nationally; achieved over 2.2 billion impressions with coverage on all major networks. 

• Cultivated strong communication skills, media relationships (print, broadcast, influencer, online), client management and interpersonal skills.

• Collaborated with management, creative, leadership, sales and product development teams to align marketing strategies with business goals.